An Unnecessary Love Story
An Unnecessary Love Story
An Unnecessary
Love Story
An Unnecessary
Love Story
Lazada
Lazada is a leading eCommerce platform in Southeast Asia. Our brand purpose is 'Add to Cart. Add to Life' – enriching life through the products we sell. 'An Unnecessary Love Story' was an outcome of our brand campaign, Proj Add to Life, which aimed to celebrate how life could be enriched from our consumers' perspective through short films from our very diverse markets.
The film speaks the universal language of love and requires little to no navigation of cultural complexities from the viewer. It definitely could resonate with our Asian cultural background, where feelings are not verbally expressed with ease and come through in actions instead. Combined with the audience's love for long-form, emotional storytelling, and the infectious appeal of Thai humour, the film showed how committed Lazada is to inspiring extraordinary emotions through ordinary products.
Polish Your Polish
Lazada
Lazada
Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.
Lazada is a leading eCommerce platform in Southeast Asia. Our brand purpose is 'Add to Cart. Add to Life' – enriching life through the products we sell. 'An Unnecessary Love Story' was an outcome of our brand campaign, Proj Add to Life, which aimed to celebrate how life could be enriched from our consumers' perspective through short films from our very diverse markets.
The film speaks the universal language of love and requires little to no navigation of cultural complexities from the viewer. It definitely could resonate with our Asian cultural background, where feelings are not verbally expressed with ease and come through in actions instead. Combined with the audience's love for long-form, emotional storytelling, and the infectious appeal of Thai humour, the film showed how committed Lazada is to inspiring extraordinary emotions through ordinary products.
Lazada is a leading eCommerce platform in Southeast Asia. Our brand purpose is 'Add to Cart. Add to Life' – enriching life through the products we sell. 'An Unnecessary Love Story' was an outcome of our brand campaign, Proj Add to Life, which aimed to celebrate how life could be enriched from our consumers' perspective through short films from our very diverse markets.
The film speaks the universal language of love and requires little to no navigation of cultural complexities from the viewer. It definitely could resonate with our Asian cultural background, where feelings are not verbally expressed with ease and come through in actions instead. Combined with the audience's love for long-form, emotional storytelling, and the infectious appeal of Thai humour, the film showed how committed Lazada is to inspiring extraordinary emotions through ordinary products.
Polish Your Polish
Polish Your Polish
Made History
We made history for winning the first One Show Gold for Lazada. The work also won us Best of Discipline Pencil — beating giants like Apple, Google and Spotify in the category.
Made History
We made history for winning the first One Show Gold for Lazada.
The work also won us Best of Discipline Pencil — beating giants like Apple, Google and Spotify in the category.
Polish Your Polish
Polish Your Polish
Polish Your Polish
Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.
Made History
We made history for winning the first One Show Gold for Lazada. The work also won us Best of Discipline Pencil — beating giants like Apple, Google and Spotify in the category.
Made History
We made history for winning the first One Show Gold for Lazada. The work also won us Best of Discipline Pencil — beating giants like Apple, Google and Spotify in the category.
More works
More works
