The First Rule is Play

Decathlon

The Challenge

How do we prove to people that the best and easiest way to begin at any sport is just by playing?

What we did

During the Phase 2 heightened alert measures in 2021, about 70% of Singaporeans felt like they have put sporting activities on hold. In response to these findings and staying true to its mission of making sports more accessible for all, Decathlon has created a series of products to show Singaporeans how easy it is to ‘Just Start Playing’.”

To prove to people that starting a new sport is as easy as playing it and that you have all you need to start playing at home. We create a new special product line with products made up of everyday household items that can help you get acquainted with a new sport. Reminding people that they don’t need fancy equipment to get into a new sport—all they have to do is play.

Polish Your Polish

Decathlon

Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.

The Challenge

How do we prove to people that the best and easiest way to begin at any sport is just by playing?

What we did

During the Phase 2 heightened alert measures in 2021, about 70% of Singaporeans felt like they have put sporting activities on hold. In response to these findings and staying true to its mission of making sports more accessible for all, Decathlon has created a series of products to show Singaporeans how easy it is to ‘Just Start Playing’.”

To prove to people that starting a new sport is as easy as playing it and that you have all you need to start playing at home. We create a new special product line with products made up of everyday household items that can help you get acquainted with a new sport. Reminding people that they don’t need fancy equipment to get into a new sport — all they have to do is play.

The Challenge

How do we prove to people that the best and easiest way to begin at any sport is just by playing?

What we did

During the Phase 2 heightened alert measures in 2021, about 70% of Singaporeans felt like they have put sporting activities on hold. In response to these findings and staying true to its mission of making sports more accessible for all, Decathlon has created a series of products to show Singaporeans how easy it is to ‘Just Start Playing’.”

To prove to people that starting a new sport is as easy as playing it and that you have all you need to start playing at home. We create a new special product line with products made up of everyday household items that can help you get acquainted with a new sport. Reminding people that they don’t need fancy equipment to get into a new sport—

all they have to do is play.

“ There is much value in this ‘strategy’, with it being cost-effective and convenient. At the same time, it creates play opportunities that are imaginative and encourages everyone to get active and stay active. ”

Marcus Tan

Chief, Sport Development Group, Sport Singapore

“ There is much value in this ‘strategy’, with it being cost-effective and convenient. At the same time, it creates play opportunities that are imaginative and encourages everyone to get active and stay active. ”

Featured Works

Marcus Tan

Chief, Sport Development Group, Sport Singapore

Marcus Tan

Chief, Sport Development Group, Sport Singapore

Featured Works

Marcus Tan

Chief, Sport Development Group, Sport Singapore

“ There is much value in this ‘strategy’, with it being cost-effective and convenient. At the same time, it creates play opportunities that are imaginative and encourages everyone to get active and stay active. ”