Polish Your Polish
Polish Your Polish
Polish
Your Polish
Changi Airport Group
The Brief
In 2018, LOT Polish Airlines launched its first-ever direct flight from Singapore to Warsaw. While the carrier brought the two countries closer physically, people were still far removed from Polish culture.
What we did
Most have never considered visiting the country. To truly connect Singaporeans with the Poles, we got in touch with world champion beatboxer Dharni with half a million followers worldwide. Turning Polish words and phrases into simple beats, we got people to pick up Polish, then challenged them to test their skills on our website.
Through voice recognition, we picked the best and rewarded them with a trip to Poland.
Polish Your Polish
Changi Airport Group
Changi Airport Group
Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.
The Brief
In 2018, LOT Polish Airlines launched its first-ever direct flight from Singapore to Warsaw. While the carrier brought the two countries closer physically, people were still far removed from Polish culture.
What we did
Most have never considered visiting the country. To truly connect Singaporeans with the Poles, we got in touch with world champion beatboxer Dharni with half a million followers worldwide. Turning Polish words and phrases into simple beats, we got people to pick up Polish, then challenged them to test their skills on our website.
Through voice recognition, we picked the best and rewarded them with a trip to Poland.
The Brief
In 2018, LOT Polish Airlines launched its first-ever direct flight from Singapore to Warsaw. While the carrier brought the two countries closer physically, people were still far removed from Polish culture.
What we did
Most have never considered visiting the country. To truly connect Singaporeans with the Poles, we got in touch with world champion beatboxer Dharni with half a million followers worldwide. Turning Polish words and phrases into simple beats, we got people to pick up Polish, then challenged them to test their skills on our website.
Through voice recognition, we picked the best and rewarded them with a trip to Poland.
Credits:
Creative Director:
Loo Yong Ping
Senior Writer:
Shang Hao Chen
Junior Art:
Dinie Fahmie
Recognition:
Gongs Singapore 2019
Best use of Integrated Radio & Audio-led Campaign
Credits:
Creative Director:
Creative Director:
Loo Yong Ping
Loo Yong Ping
Senior Writer:
Senior Writer:
Shang Hao Chen
Shang Hao Chen
Junior Art:
Junior Art:
Dinie Fahmie
Dinie Fahmie
Recognition:
Gongs Singapore 2019
Best use of Integrated Radio & Audio-led Campaign
Gongs Singapore 2019
Best use of Integrated Radio & Audio-led Campaign
Credits:
Creative Director:
Loo Yong Ping
Senior Writer:
Shang Hao Chen
Junior Art:
Dinie Fahmie
Recognition:
Gongs Singapore 2019
Best use of Integrated Radio & Audio-led Campaign
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