Lazada
Lazada
Lazada
9.9 Sale
What we did:
To kick off our 9.9 Sale, we created a 15-second launch film packed with suspense and humour—designed to cut through the noise and make our sale impossible to ignore. The story follows a protagonist making the switch from a competitor’s platform to ours, with a playful jab that highlights what sets us apart.
By blending humor with a sharp comparative advertising strategy, we made sure the message stuck with viewers in a crowded market. The film was also crafted to be adaptable across six markets, ensuring it resonated in every region while keeping its impact strong.
What we did:
To kick off our 9.9 Sale, we created a 15-second launch film packed with suspense and humor—designed to cut through the noise and make our sale impossible to ignore. The story follows a protagonist making the switch from a competitor’s platform to ours, with a playful jab that highlights what sets us apart.
By blending humor with a sharp comparative advertising strategy, we made sure the message stuck with viewers in a crowded market. The film was also crafted to be adaptable across six markets, ensuring it resonated in every region while keeping its impact strong.
Polish Your Polish
9.9 Sale
9.9 Sale
Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.
What we did:
To kick off our 9.9 Sale, we created a 15-second launch film packed with suspense and humor—designed to cut through the noise and make our sale impossible to ignore. The story follows a protagonist making the switch from a competitor’s platform to ours, with a playful jab that highlights what sets us apart.
By blending humor with a sharp comparative advertising strategy, we made sure the message stuck with viewers in a crowded market. The film was also crafted to be adaptable across six markets, ensuring it resonated in every region while keeping its impact strong.
What we did:
To kick off our 9.9 Sale, we created a 15-second launch film packed with suspense and humor—designed to cut through the noise and make our sale impossible to ignore. The story follows a protagonist making the switch from a competitor’s platform to ours, with a playful jab that highlights what sets us apart.
By blending humor with a sharp comparative advertising strategy, we made sure the message stuck with viewers in a crowded market. The film was also crafted to be adaptable across six markets, ensuring it resonated in every region while keeping its impact strong.
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