Inspo Everywhere
Inspo Everywhere
Inspo Everywhere
Lazada — LazLook
The Challenge
LazLook has become a trendy and affordable fashion destination for Gen-Zs. Hence for our first ever Lazada Regional Fashion Category Sale, how do we drive awareness and buzz around Lazada's trendy fashion category?
Polish Your Polish
Lazada — LazLook
Lazada — LazLook
Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.
The Challenge
LazLook has become a trendy and affordable fashion destination for Gen-Zs. Hence for our first ever Lazada Regional Fashion Category Sale, how do we drive awareness and buzz around Lazada's trendy fashion category?
The Challenge
LazLook has become a trendy and affordable fashion destination for Gen-Zs. Hence for our first ever Lazada Regional Fashion Category Sale, how do we drive awareness and buzz around Lazada's trendy fashion category?
Polish Your Polish
Polish Your Polish
What we did
When it comes to style, we are all master referencers. Thanks to the power of social media, references abound. Whether it’s an outfit for work, play, a date, or even a hike, we always have a reference on hand.
With our upcoming first ever Lazada Regional Fashion Category Sale, we showcase how all fashion inspirations can be achieved with Lazada. Lazada helps bring all your fashion inspirations to life. Shop thousands of looks on Lazada.
The campaign runs across Thailand and Philippines with media such as TV, digital and social media platforms. Complemented by a nationwide out-of-home campaign that showcases Lazada's Crazy Fashion Sale tactical ad.
Polish Your Polish
Polish Your Polish
Polish Your Polish
Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.
What we did
When it comes to style, we are all master referencers. Thanks to the power of social media, references abound. Whether it’s an outfit for work, play, a date, or even a hike, we always have a reference on hand.
With our upcoming first ever Lazada Regional Fashion Category Sale, we showcase how all fashion inspirations can be achieved with Lazada.
Lazada helps bring all your fashion inspirations to life. Shop thousands of looks on Lazada.
The campaign runs across Thailand and Philippines with media such as TV, digital and social media platforms. Complemented by a nationwide out-of-home campaign that showcases Lazada's Crazy Fashion Sale tactical ad.
What we did
When it comes to style, we are all master referencers. Thanks to the power of social media, references abound. Whether it’s an outfit for work, play, a date, or even a hike, we always have a reference on hand.
With our upcoming first ever Lazada Regional Fashion Category Sale, we showcase how all fashion inspirations can be achieved with Lazada.
Lazada helps bring all your fashion inspirations to life. Shop thousands of looks on Lazada.
The campaign runs across Thailand and Philippines with media such as TV, digital and social media platforms. Complemented by a nationwide out-of-home campaign that showcases Lazada's Crazy Fashion Sale tactical ad.
Polish Your Polish
Polish Your Polish
Polish Your Polish
Any Inspiration. Every Look.
Rolling out a launch to position LazLook as the premier destination for fashionable yet affordable clothing. Our focus is on creating awareness and excitement within Lazada's fashion sector, with LazLook's trendy apparel collections leading the way.
Polish Your Polish
Polish Your Polish
Any Inspiration. Every Look.
Rolling out a launch to position LazLook as the premier destination for fashionable yet affordable clothing. Our focus is on creating awareness and generating excitement within Lazada's fashion sector, with LazLook's trendy apparel collections leading the way.
Polish Your Polish
Polish Your Polish
LazLook Crazy Fashion Sale
Our tactical sale campaign aims to trigger purchase urgency by highlighting incredible deals and discounts in our first ever regional fashion sale campaign.
Polish Your Polish
Polish Your Polish
Polish Your Polish
Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.
Any Inspiration. Every Look.
Rolling out a launch to position LazLook as the premier destination for fashionable yet affordable clothing. Our focus is on creating awareness and generating excitement within Lazada's fashion sector, with LazLook's trendy apparel collections leading the way.
LazLook Crazy Fashion Sale
Our tactical sale campaign aims to trigger purchase urgency by highlighting incredible deals and discounts in our first ever regional fashion sale campaign.
Polish Your Polish
Polish Your Polish
LazLook Crazy Fashion Sale
Our tactical sale campaign aims to trigger purchase urgency by highlighting incredible deals and discounts in our first ever regional fashion sale campaign.
Polish Your Polish
Credits:
We brought the concept to life through many great collaborators, including renowned directors Terry Hall and Mika Altskan — each with a distinct cinematography-influence; fashion stylist Mindy Le Brock—known for her celebrity-focused work with stars like Charli XCX and Solange Knowles; and veteran executive producer Kim Wildenburg of Sedona.
We brought the concept to life through many great collaborators, including renowned directors Terry Hall and Mika Altskan—each with a distinct cinematography-influence; fashion stylist Mindy Le Brock—known for her celebrity-focused work with stars like Charli XCX and Solange Knowles; and veteran executive producer Kim Wildenburg of Sedona.
Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.
Credits:
We brought the concept to life through many great collaborators, including renowned directors Terry Hall and Mika Altskan—each with a distinct cinematography-influence; fashion stylist Mindy Le Brock—known for her celebrity-focused work with stars like Charli XCX and Solange Knowles; and veteran executive producer Kim Wildenburg of Sedona.
Credits:
Campaign Results:
Impressions:
>500m
View-through-rate (VTR):
>55%
Brand Awareness:
^35% in search volume
Brand Awareness:
^35% in search volume
Campaign Results
Campaign Results
Impressions:
>500m
Impressions:
>500m
Impressions:
>500m
View-through-rate (VTR):
>55%
View-through-rate (VTR):
>55%
View-through-rate (VTR):
>55%
Brand Awareness:
^35% in search volume
Brand Awareness:
^35% in search volume
Brand Awareness:
^35% in search volume
More works
