Mama Shop of Memories
Mama Shop of Memories
Mama Shop of Memories
National Museum of Singapore
The Challenge
Most Singaporeans think that Singapore history is boring and impersonal.
What we did
Anyone who has spent their childhood in Singapore will be familiar with the mama shop —
the neighbourhood mom and pop shop that sells their favourite snacks.
To promote the Home, Truly exhibition, we want to bring back the nostalgia of letting people picking out their sweets, like they would back when they were younger.
We recreate the mama shop online, where people can step back in time to visit it. There, they can interact with the shop owner, the telephone, and purchase the candy that they love.
The hook? Everything has to be paid with memories. All they have to do is share a fond memory of growing up in Singapore, and once they do, they will receive a QR code where they can claim their snack at the museum.
The Challenge
Most Singaporeans think that Singapore history is boring and impersonal.
What we did
Anyone who has spent their childhood in Singapore will be familiar with the mama shop — the neighbourhood mom and pop shop that sells their favourite snacks.
To promote the Home, Truly exhibition, we want to bring back the nostalgia of letting people picking out their sweets, like they would back when they were younger.
We recreate the mama shop online, where people can step back in time to visit it. There, they can interact with the shop owner, the telephone, and purchase the candy that they love.
The hook? Everything has to be paid with memories. All they have to do is share a fond memory of growing up in Singapore, and once they do, they will receive a QR code where they can claim their snack at the museum.
Polish Your Polish
National Museum
of Singapore
National Museum
of Singapore
Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.
The Challenge
Most Singaporeans think that Singapore history is boring and impersonal.
What we did
Anyone who has spent their childhood in Singapore will be familiar with the mama shop — the neighbourhood mom and pop shop that sells their favourite snacks.
To promote the Home, Truly exhibition, we want to bring back the nostalgia of letting people picking out their sweets, like they would back when they were younger.
We recreate the mama shop online, where people can step back in time to visit it. There, they can interact with the shop owner, the telephone, and purchase the candy that they love.
The hook? Everything has to be paid with memories. All they have to do is share a fond memory of growing up in Singapore, and once they do, they will receive a QR code where they can claim their snack at the museum.
The Challenge
Most Singaporeans think that Singapore history is boring and impersonal.
What we did
Anyone who has spent their childhood in Singapore will be familiar with the mama shop — the neighbourhood mom and pop shop that sells their favourite snacks.
To promote the Home, Truly exhibition, we want to bring back the nostalgia of letting people picking out their sweets, like they would back when they were younger.
We recreate the mama shop online, where people can step back in time to visit it. There, they can interact with the shop owner, the telephone, and purchase the candy that they love.
The hook? Everything has to be paid with memories. All they have to do is share a fond memory of growing up in Singapore, and once they do, they will receive a QR code where they can claim their snack at the museum.
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