Changi Millionaire

Changi Airport Group

The Challenge

Everyone is feeling fatigue from the pandemic. After close to a year of fighting the virus, we're all sick of the rules, the travel restrictions, the uncertainty. There’s nothing much more to ‘rediscover’ in Singapore—just waiting for travel restrictions to be lifted and vaccines rolled out.

What we did

While most malls have seen a resurgence in footfall, Changi Airport has suffered more than most, due to an absence of travellers. With Singaporeans unable to travel overseas, we want to give them something to look forward to… A win.

Through a series of visuals, we want to capture how Singaporeans are feeling right now, and how winning something can make one feel better. Especially when we have a prize as exciting as the Porsche Taycan that people actually want — we invite them to come shop at Changi to try and win it.

Polish Your Polish

Changi Airport Group

Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.

The Challenge

Everyone is feeling fatigue from the pandemic. After close to a year of fighting the virus, we're all sick of the rules, the travel restrictions, the uncertainty. There’s nothing much more to ‘rediscover’ in Singapore—just waiting for travel restrictions to be lifted and vaccines rolled out.

What we did

While most malls have seen a resurgence in footfall, Changi Airport has suffered more than most, due to an absence of travellers. With Singaporeans unable to travel overseas, we want to give them something to look forward to… A win.

Through a series of visuals, we want to capture how Singaporeans are feeling right now, and how winning something can make one feel better. Especially when we have a prize as exciting as the Porsche Taycan that people actually want — we invite them to come shop at Changi to try and win it.

The Challenge

Everyone is feeling fatigue from the pandemic. After close to a year of fighting the virus, we're all sick of the rules, the travel restrictions, the uncertainty. There’s nothing much more to ‘rediscover’ in Singapore—just waiting for travel restrictions to be lifted and vaccines rolled out.

What we did

While most malls have seen a resurgence in footfall, Changi Airport has suffered more than most, due to an absence of travellers. With Singaporeans unable to travel overseas, we want to give them something to look forward to… A win.

Through a series of visuals, we want to capture how Singaporeans are feeling right now, and how winning something can make one feel better. Especially when we have a prize as exciting as the Porsche Taycan that people actually want — we invite them to come shop at Changi to try and win it.

Lim Peck Hoon

Executive Vice President, Commercial Changi Airport Group

Lim Peck Hoon

Executive Vice President, Commercial Changi Airport Group

“ We are also pleased to partner Porsche on the journey of innovation to a shared sustainable future. With both brands continuously striving to push boundaries, we believe that this collaboration will enable us to redefine what travellers and customers will come to expect of airports and electric mobility. ”

Lim Peck Hoon

Executive Vice President, Commercial Changi Airport Group

“ There is much value in this ‘strategy’, with it being cost-effective and convenient. At the same time, it creates play opportunities that are imaginative and encourages everyone to get active and stay active. ”