Together We Thrive
Together We Thrive
Together We Thrive
Together
We Thrive
HSBC
HSBC
The Task
As a creative intern at Saatchi & Saatchi, I had the incredible opportunity to work on my first global campaign: HSBC’s brand relaunch. We crafted a series of visual identities and idents anchored by the line, “Together we thrive.” Featuring 79 unique executions framed by HSBC’s iconic hexagon, the campaign spotlighted trade, education, diversity, and sustainability, marking the brand’s boldest OOH effort and its first major refresh in three years.
Polish Your Polish
HSBC
HSBC
Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.
The Task
As a creative intern at Saatchi & Saatchi, I had the incredible opportunity to work on my first global campaign: HSBC’s brand relaunch. We crafted a series of visual identities and idents anchored by the line, “Together we thrive.” Featuring 79 unique executions framed by HSBC’s iconic hexagon, the campaign spotlighted trade, education, diversity, and sustainability, marking the brand’s boldest OOH effort and its first major refresh in three years.
The Task
As a creative intern at Saatchi & Saatchi, I had the incredible opportunity to work on my first global campaign: HSBC’s brand relaunch. We crafted a series of visual identities and idents anchored by the line, “Together we thrive.” Featuring 79 unique executions framed by HSBC’s iconic hexagon, the campaign spotlighted trade, education, diversity, and sustainability, marking the brand’s boldest OOH effort and its first major refresh in three years.
Credits to the Saatchi & Saatchi team
Credits to the Saatchi & Saatchi team
Creative Director:
Creative Director:
Creative Director:
Dominic Stallard, Clinton Manson, Eric Yeo
Dominic Stallard,
Clinton Manson, Eric Yeo
Dominic Stallard,
Clinton Manson, Eric Yeo
Art Director:
Art Director:
Art Director:
Wenya
Wenya
Wenya
Creative Interns:
Creative Interns:
Creative Interns:
Ivan Yeo, Tan J Ken, Dinie Fahmie
Ivan Yeo, Tan J Ken,
Dinie Fahmie
Ivan Yeo, Tan J Ken,
Dinie Fahmie
More works
More works
