Lazada Run
Lazada Run
Lazada Run
Lazada Run
Add Fitness to Life
At Lazada, our role is to connect our customers to products that enable and inspire new, meaningful experiences, adding moments that leave the biggest impressions on their lives.
Polish Your Polish
Add Fitness to Life
Add Fitness to Life
Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.
At Lazada, our role is to connect our customers to products that enable and inspire new, meaningful experiences, adding moments that leave the biggest impressions on their lives.
At Lazada, our role is to connect our customers to products that enable and inspire new, meaningful experiences, adding moments that leave the biggest impressions on their lives.
Polish Your Polish
Polish Your Polish
What we did
At Lazada we believe that every purchase is made to enable your way of life – a passion, a hobby, a desire or simply to make life better.
Lazada Run is a demonstration of Lazada’s commitment to enabling and empowering our customers to add more to life, starting with fitness.
We want to own the first Southeast Asia run event organised by an eCommerce platform that revolutionises shopping experience into a fun and rewarding one. Our event spans across 6 countries, where top 21km runners from the first 5 countries will be flown down to finale hosting country to compete for the title of ultimate winner of the race.
Polish Your Polish
Polish Your Polish
Polish Your Polish
Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.
What we did
At Lazada we believe that every purchase is made to enable your way of life – a passion, a hobby, a desire or simply to make life better.
Lazada Run is a demonstration of Lazada’s commitment to enabling and empowering our customers to add more to life, starting with fitness.
We want to own the first Southeast Asia run event organised by an eCommerce platform that revolutionises shopping experience into a fun and rewarding one. Our event spans across 6 countries, where top 21km runners from the first 5 countries will be flown down to finale hosting country to compete for the title of ultimate winner of the race.
What we did
At Lazada we believe that every purchase is made to enable your way of life – a passion, a hobby, a desire or simply to make life better.
Lazada Run is a demonstration of Lazada’s commitment to enabling and empowering our customers to add more to life, starting with fitness.
We want to own the first Southeast Asia run event organised by an eCommerce platform that revolutionises shopping experience into a fun and rewarding one. Our event spans across 6 countries, where top 21km runners from the first 5 countries will be flown down to finale hosting country to compete for the title of ultimate winner of the race.
A Special Thank you to
Heckler Singapore and Tell Your Children for bringing the project to life.
A Special Thank you to
Heckler Singapore and Tell Your Children for bringing the project to life.
Campaign Results:
Total Ticket Revenue:
US $1 million
Total impressions from PR & Media coverage:
> 5 billion
1st:
SouthEast Asian running Event by an eCommerce platform
Partners & Sponsors:
162
Brand Preference:
>20% uplift in Lazada's Health & Fitness category
A Special Thank you to
Heckler Singapore and Tell Your Children for the stellar collaboration.
Campaign Results:
Total Ticket Revenue:
US $1 million
Total impressions from PR & Media coverage:
> 5 billion
1st:
SouthEast Asian running Event by an eCommerce platform
Partners & Sponsors:
162
Brand Preference:
>20% uplift in Lazada's Health & Fitness category
Campaign Results:
Total Ticket Revenue:
US $1 million
Total Ticket Revenue:
US $1 million
Total impressions from PR & Media coverage:
> 5 billion
Total impressions from PR & Media coverage:
> 5 billion
1st:
SouthEast Asian running Event
by an eCommerce platform
1st:
SouthEast Asian running Event
by an eCommerce platform
Partners & Sponsors:
162
Partners & Sponsors:
162
Brand Preference:
>20% uplift in Lazada's Health & Fitness category
Brand Preference:
>20% uplift in Lazada's Health & Fitness category
More works
