Raya/Ramadan Campaign
Raya/Ramadan Campaign
Raya/Ramadan Campaign
Raya/Ramadan Campaign
Lazada
While the market was saturated with heartstring-tugging festive ads, we took a lo-fi, tongue-in-cheek approach for Lazada’s 2024 Ramadan campaign. Nora Danish plays a homemaker juggling chores while racing through a script overloaded with sale shoutouts. A cardio session with callout really.
With only 15 and 6 second formats to work with, the ad embraces humour and retail overload in the most self-aware way possible.
While the market was saturated with heartstring-tugging festive ads, we took a lo-fi, tongue-in-cheek approach for Lazada’s 2024 Ramadan campaign. Nora Danish plays a homemaker juggling chores while racing through a script overloaded with sale shoutouts.
A cardio session with callout really.
With only 15 and 6 second formats to work with, the ad embraces humour and retail overload in the most self-aware way possible.
Polish Your Polish
Lazada
Lazada
Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.
While the market was saturated with heartstring-tugging festive ads, we took a lo-fi, tongue-in-cheek approach for Lazada’s 2024 Ramadan campaign. Nora Danish plays a homemaker juggling chores while racing through a script overloaded with sale shoutouts.
A cardio session with callout really.
With only 15 and 6 second formats to work with, the ad leans into chaos and embraces humour and retail overload in the most self-aware way possible.
While the market was saturated with heartstring-tugging festive ads, we took a lo-fi, tongue-in-cheek approach for Lazada’s 2024 Ramadan campaign. Nora Danish plays a homemaker juggling chores while racing through a script overloaded with sale shoutouts.
A cardio session with callout really.
With only 15 and 6 second formats to work with, the ad leans into chaos and embraces humour and retail overload in the most self-aware way possible.
Credits:
Regionaal Vice President:
Regional Vice President:
Cheng Shu Yau
Cheng Shu Yau
Regional Senior Brand Managment:
Regional Senior
Brand Management:
Charis Leong
Charis Leong
Regional Creative Manager:
Regional Creative Manager:
Dinie Fahmie
Dinie Fahmie
Credits:
Regional Vice President:
Cheng
Shu Yau
Regional Senior
Brand Management:
Charis Leong
Regional Creative Manager:
Dinie Fahmie
Credits:
Regional Vice President:
Cheng Shu Yau
Regional Senior
Brand Management:
Charis Leong
Regional Creative Manager:
Dinie Fahmie
More works
More works
