Puma
Puma
Puma
Go Wild
What we did:
To launch the PUMA Velocity Nitro 4 and the Nitro range, we transformed a simple shoe trial into a living expression of the runner’s mind. Participants laced up the Velocity Nitro 4, wore an EEG headset, and stepped onto a treadmill. As they ran, their brainwaves were captured in real time and translated into immersive digital art that shifted and evolved with every stride.
No two outputs were the same. Each run created a unique visual signature shaped by pace, focus, and emotion.
By revealing the unseen beauty within every run, we positioned the Nitro range not just as performance footwear, but as something personal. Every runner left with proof that their run is entirely their own.
What we did:
To launch the PUMA Velocity Nitro 4 and the Nitro range, we transformed a simple shoe trial into a living expression of the runner’s mind. Participants laced up the Velocity Nitro 4, wore an EEG headset, and stepped onto a treadmill. As they ran, their brainwaves were captured in real time and translated into immersive digital art that shifted and evolved with every stride.
No two outputs were the same. Each run created a unique visual signature shaped by pace, focus, and emotion.
By revealing the unseen beauty within every run, we positioned the Nitro range not just as performance footwear, but as something personal. Every runner left with proof that their run is entirely their own.
Polish Your Polish
Go Wild
Go Wild
Workday—a leader in enterprise software—is building the systems that will shape the workplace of tomorrow, while advancing AI and machine learning in exciting new ways. As they redefine the industry, both the brand and company have reached a major turning point. With this shift came a need to sharpen their message, clarify what makes them stand out, and set a clear path for the brand’s future.
What we did:
To launch the PUMA Velocity Nitro 4 and the Nitro range, we transformed a simple shoe trial into a living expression of the runner’s mind. Participants laced up the Velocity Nitro 4, wore an EEG headset, and stepped onto a treadmill. As they ran, their brainwaves were captured in real time and translated into immersive digital art that shifted and evolved with every stride.
No two outputs were the same. Each run created a unique visual signature shaped by pace, focus, and emotion.
By revealing the unseen beauty within every run, we positioned the Nitro range not just as performance footwear, but as something personal. Every runner left with proof that their run is entirely their own.
What we did:
To launch the PUMA Velocity Nitro 4 and the Nitro range, we transformed a simple shoe trial into a living expression of the runner’s mind. Participants laced up the Velocity Nitro 4, wore an EEG headset, and stepped onto a treadmill. As they ran, their brainwaves were captured in real time and translated into immersive digital art that shifted and evolved with every stride.
No two outputs were the same. Each run created a unique visual signature shaped by pace, focus, and emotion.
By revealing the unseen beauty within every run, we positioned the Nitro range not just as performance footwear, but as something personal. Every runner left with proof that their run is entirely their own.
Campaign Results:
Campaign Results:
Total PR Reach:
>11,839,909
Total Media Impressions
>20m
Uplift in Shoe Sales:
^300%
Campaign Results
Campaign Results
Impressions:
>500m
Total PR reach:
>11,839,909
Total PR Reach:
>11,839,909
View-through-rate (VTR):
>55%
Total Media Impressions:
>20m
Total Media Impressions:
>20m
Brand Awareness:
^35% in search volume
Uplift in Shoe Sales:
^300%
Uplift in Shoe Sales:
^300%
More works
